ASQ Survey Benefits
Impartial, unbiased, statistically reliable
Owned and directed by Airports Council International, ASQ is designed to be a bias-free, statistically accurate reflection of service levels in an airport, as experienced by the passenger. Used and trusted by governments, regulatory authorities and airport management teams around the world, ASQ is the world’s leading airport benchmark programme.
A coherent, market and business analysis strategy
ASQ offers a co-ordinated approach for measuring service quality. ASQ Survey identifies passenger perceptions, ASQ Performance measures actual delivered levels of service. ASQ Assured accreditation demonstrates to the world the airport’s commitment to service quality.
Consistent, comparable management data
ASQ Survey is trusted by over 190 airports around the world and provides a secure and consistent set of management information for taking business decisions. ASQ Survey is independently managed and provides reliable, unbiased information on actual levels of performance.
Designed by airports, for airports, and only for airports
ASQ Survey combines lifetimes of airport knowledge and experience with market research excellence and expertise. ASQ Survey methodology is based on best practices from a wide range of industries but is designed with only airports in mind.
Significantly lower research costs
By providing one, definitive, data set covering performance across the whole airport, ASQ Survey allow airports to cancel a myriad of conflicting, small internal surveys.
