Identify the strengths & weaknesses of your retail / F&B offering

Through comparison with other airports, ASQ Retail places your retail offering into a local or global context. It therefore allows you to precisely identify the key weaknesses of your commercial offering and focus your efforts to enhance your airport's shopping experience.

Set commercial targets based on industry best practice

Airports participating in the programme share all customer satisfaction information and sales ratios. With this knowledge you will be able to set targets based not on your best guess but on global best practice.

Improve your sales performance

ASQ Retail identifies the top performing airports in terms of sales and helps you understand what drives passenger satisfaction and spending at these airports. This allows you to be more effective in planning initiatives to improve the offering at your airport, helping you close the performance gap and generate extra revenues.

Increase your knowledge of global airport shopper profiles

Using ASQ Retail you will be able to analyze not only consumer behaviour at your airport but also how similar passenger profiles behave in other airports around the world. Knowing this you will be able identify which passenger profiles have the most unused spending profile at your airport, helping you fine tune your commercial offering and promotional activities.

Monitor performance of your concessionaires

ASQ Retail puts the level of service delivered by your concessionaires into a global context. It therefore allows you to precisely set targets which can be included in Service Level Agreements.

• ASQ SURVEY
• ASQ PERFORMANCE
• ASQ ASSURED

• ASQ RETAIL

• Benefits
• Using ASQ Retail
• Methodology
• Deliverables
• Participating Airports

• ASQ MANAGEMENT